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Tag: Marketing

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Projects

24 April 2023

The impact of stereotypes on consumer behavior

Perceiving a brand as high-quality or cheap, ascribing good or bad qualities to the country it comes from, and the level of impact of people who use branded products – all of these factors influence our purchasing decisions every day, including at an unconscious level. Images evoking negative connotations have the greatest impact. Continue reading “The impact of stereotypes on consumer behavior”

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